Dan Ariely

Dan Ariely is an Israeli-American behavioral economist and a professor of business administration at Duke University's Fuqua School of Business, where he founded the Center for Advanced Hindsight. His other books include The Upside of Irrationality and The Honest Truth About Dishonesty. In 2021 a 2012 paper on dishonesty that he co-wrote was retracted after its data were found to have been falsified, which Ariely has said he did not do knowingly, and in 2026 Psychological Science retracted his 2002 study on deadlines and procrastination after analyses found signs that its data had been tampered with.