Simon Sinek

Simon Sinek is an author and speaker on leadership whose TED talk on starting with why is one of the most viewed in the series. Trained in cultural anthropology, he began his career at the New York advertising agencies Euro RSCG and Ogilvy & Mather. His books include Start with Why and Leaders Eat Last, and he founded The Optimism Company and Optimism Press, an imprint with Penguin Random House.