Creativity Inc. is a memoir and business book written by Ed Catmull, the co-founder of Pixar Animation Studios. The book provides an inside look at the company's history and the leadership principles that have made it one of the most successful and innovative animation studios of all time. The book is divided into three parts: the first part focuses on the history of the company, from its early days as a computer graphics division of Lucasfilm, to its eventual acquisition by Disney. The second part delves into the company culture and the leadership principles that have helped shape its unique and enduring spirit. The third part provides practical advice on a wide range of topics, from how to build and manage teams, to how to set goals and priorities, to how to deal with setbacks and obstacles.
In the first part of the book, Catmull shares stories and reflections from his time at the helm of Pixar, providing readers with an intimate and personal look into the company's culture, its successes and failures, and the leadership principles that have helped shape its unique and enduring spirit. He describes how the company fosters an environment where creativity can flourish and how it encourages experimentation, risk-taking and open communication.
In the second part of the book, Catmull delves into the challenges of managing a creative organization, highlighting the importance of fostering a sense of trust among employees, of being open to new ideas, and of encouraging experimentation and failure as part of the learning process. He shares his insights on how to create and maintain a culture of creativity and innovation and the importance of open and honest communication, trust, and transparency in building a successful team and culture.
In the third part of the book, Catmull provides practical advice on a wide range of topics, from how to build and manage teams, to how to set goals and priorities, to how to deal with setbacks and obstacles. He shares his experience of how to foster a culture of innovation, fostering a sense of experimentation and learning from failure. He also offers guidance on how to make hard decision, navigating change and how to stay true to your values.
Throughout the book, Catmull's writing is honest, open, and personal, making it a must-read for anyone interested in understanding the challenges and rewards of leading a creative organization. The book is not only a great read for those in the animation and entertainment industry, but also for anyone looking to bring creativity and innovation to their own businesses.