The Age of Surveillance Capitalism is a book by Shoshana Zuboff that examines the rise and consequences of a new economic system centered around the collection and analysis of personal data. This system, called surveillance capitalism, has developed in the digital age and is driven by the profit motive of large tech companies, such as Google and Facebook. These companies collect data on individuals through their use of the internet and connected devices, and then use this data to create targeted advertisements and personalized experiences that are designed to manipulate and influence individuals.

In the book, Zuboff traces the history of surveillance capitalism and its impact on society. She discusses how the growth of the internet and the proliferation of connected devices has enabled companies to collect vast amounts of data on individuals, including their online activity, location, and personal preferences. This data is then used to create targeted advertisements and personalized experiences that are designed to manipulate and influence individuals. Zuboff also explores the implications of this data collection, including the erosion of privacy, the manipulation of individuals and society, and the potential for abuse of power.

Zuboff argues that surveillance capitalism is a threat to democracy and human autonomy, and she calls for individuals and governments to take action to regulate and mitigate its negative effects. She advocates for the establishment of new rules and policies to protect privacy and to ensure that individuals are able to control their own data and how it is used. The Age of Surveillance Capitalism is a thought-provoking and eye-opening look at the dark side of the digital age and the urgent need for change. It is a must-read for anyone concerned about the future of privacy and the potential for abuse of power in the digital age.