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The Cult of We

Eliot Brown
Published: 2021
The Cult of We: The Untold Story of WeWork's Rise and Fall, by Eliot Brown is a gripping tale of how the charismatic CEO of WeWork, Adam Neumann, sold a vision of a company worth $10 trillion, revolutionizing the office space and education, even colonizing Mars. But behind the hype, WeWork was burning through cash and as it prepared for an IPO, the entire enterprise came crashing down, vaporizing nearly $40 billion in value. Through exclusive access, Brown offers an in-depth look at the people and the financial system that led to one of corporate America's most spectacular meltdowns.
The Cult of We: The Untold Story of WeWork's Rise and Fall, by Eliot Brown is a gripping tale of how the charismatic CEO of WeWork, Adam Neumann, sold a vision of a company worth $10 trillion, revolutionizing the office space and education, even colonizing Mars. But behind the hype, WeWork was burning through cash and as it prepared for an IPO, the entire enterprise came crashing down, vaporizing nearly $40 billion in value. Through exclusive access, Brown offers an in-depth look at the people and the financial system that led to one of corporate America's most spectacular meltdowns.

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